Matched crowdfunding drive 2018: multiply by 12!
April 2018
Stuart McMillen at Canberra Balloon Spectacular, holding banknotes in front of colourful hot air balloons

Right now, I have an exciting fundraising opportunity: a government-backed matched crowdfunding drive. This is an important boost to my career as a comics artist.

Creative Partnerships Australia: Match Lab 2018

The particular agency which is giving me this opportunity is Creative Partnerships Australia. I am one of just 25 artists from across Australia who has been selected for this particular opportunity.

Match Lab 2018 aims to help Australian artists encourage their supporters to fund their work. It does this through a matched crowdfunding offer, meaning that all crowdfunding donations are ‘topped up’ by a matched payment to the artist by Creative Partnerships Australia. This program is designed to encourage everyday people to become patrons of the art, and philanthropically donate to Australian artists.

(My long-term readers may remember that I was selected for a similar program in 2016. However the revamped Match Lab 2018 program features additional elements, such as a two-day intensive workshop about fundraising as an artist, which I attended in early February.)

Creative Partnerships Australia logo

Matched funding with a twist: Patreon as the platform

The twist for 2018, is that I have been approved to use Patreon as my crowdfunding platform.

This is the first time that Creative Partnerships Australia has allowed an artist to use Patreon as their Match Lab platform. They are using me as a ‘guinea pig’ to see whether donors are willing to join a recurring crowdfunding campaign.

This is great news for me, as I think that Patreon is the best funding platform for me to buckle-in for a sustainable career as a thought-provoking cartoonist. The recurring nature of Patreon pledges allows me greater certainty when budgeting ahead and planning large projects. It is a model that recognises the value in the ongoing process of creating art, including the deep background research that feeds my comics.

Stuart McMillen Patreon crowdfunding page screenshot before Match 2018

The mathematics of matching: multiply by 12!

If you pledge a donation to my Patreon campaign before 31 May 2018, Match Lab will multiply that pledge by 12. That multiplied amount will be the value of the matched donation that I am given by Creative Partnerships Australia.

This is because Patreon allows supporters to pledge a recurring monthly amount. So, we are multiplying by 12 to recognise the value of that pledge over a one-year period.

Let’s look at an example of how this works.

Example: a $30 per month donation

For example, if you decided to establish a US$30 per month pledge, Creative Partnerships Australia would multiply that pledge by 12, to calculate its annualised value.

In this example, Creative Partnerships Australia would give me a one-off fund-matching payment of US$360, recognising the annualised value of that recurring $30 per month donation.

This offer is open to anyone who pledges a donation to my Patreon campaign before 31 May 2018, including donors who are based outside Australia. Can you help by creating a pledge today?

Matched crowdfunding example: $30 multiplied by 12 is $360

Crowdfunding videos for Match Lab 2018

Your number one source of information about my Match Lab 2018 campaign is through my crowdfunding page: crowdfundstu.com

However, for posterity, below are some of the crowdfunding videos that I have released to promote this opportunity.

Video #1: Stuart at the Canberra Balloon Spectacular

Once again, please help support my comics by making a pledge before 31 May 2018 through crowdfundstu.com